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[INFORMATION / BEST SELLERS]

2nd Week, May 2022

Best Sellers   2nd Week, May 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.06.07   In May 2022, the five-year term of President Moon Jae-in came to an end. As he took office under nationwide attention, books about him and his term were published, and four of them ranked in the integrated list of bestsellers for the 2nd week of May. For example, Moon Jae-In’s Consolation, Top 100 Speeches of President Moon Jae-In, Five Years of President Moon Jae-In (2 volumes), and The Fate of Moon Jae-In (2 volumes) are all books that were published after the end of his term. Their ranks show how much Korean readers are interested in their now former president. In particular, Moon Jae-In’s Consolation is an essay where the former president candidly talks about his feelings going back to an “enlightened citizen” from a president, which ranked first in the integrated list of bestsellers.While books about former president Moon Jae-In have taken th...
  • VOL.47 / 2022.06
[INFORMATION / BEST SELLERS]

2nd Week, April 2022

Best Sellers   2nd Week, April 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.05.02   The entire world, not just Korea, has been eyeing a particular work throughout April. It is “Pachinko,” a drama produced by Apple TV+ in the US. Taking a painful moment in history as background, it tells the story of Koreans who immigrated to Japan. The drama is based on an original novel with the same title written by Lee Min-Jin, a Korean living in the US, whose work has become a bestseller chosen by New York Times in 2017. The growing popularity of this weekly drama has made the Pachinko series rank 1st and 2nd in all four major online bookstores in Korea. Beginning with the sentence, “The history has ruined us all, but it doesn’t matter,” Pachinko narrates the lives of Koreans who immigrated to Japan, who could not blend with the locals and belonged nowhere. While the book and the drama have become hot tickets, people around the world have ...
  • VOL.46 / 2022.05
[INFORMATION / BEST SELLERS]

2nd Week, March 2022

Best Sellers   2nd Week, March 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.04.04   March in Korea also means “a new start” to many. New season spring comes in March, and the new semester begins in March, too. So, most Koreans clean up and make changes to parts of their houses and organize the winter clothes piled up in the closet. The publishing industry saw changes as well, just like how nature changed its clothes from white snow to green sprouts, popular books that have made makeover changes to the cover page catch our eyes on the bestsellers’ list for this month. The cherry blossom edition specially produced to mark the sales record of 400 thousand copies of the book Uncanny Convenience Store by Kim Ho-Yeon – a beloved writer among Korean readers – grasped readers’ attention. Also, I am Thankful for Myself, an essay published in 2016, went through a total makeover of its cover page and content. Meanwhile, ...
  • VOL.45 / 2022.04
[INFORMATION / BEST SELLERS]

2nd Week, February 2022

Best Sellers   2nd Week, February 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.03.07   As of February 2022, Korean readers seem to be reading books of various genres, ranging from science to humanities, self-help, and business. Among the top 10 bestsellers jointly announced by four major online bookstores in Korea, three were fiction. The Book Uncanny Convenience Store (published in April 2021) and Dollagoot Dream Department Store (first volume published in July 2020, second volume published in July 2021) have been chosen by Korean readers ever since their publication. In particular, in the case of Dollagoot Dream Department Store, the compilation edition of the two volumes has also become a bestseller, proving its massive popularity. Also, Welcome to Bookstore Hyunamdong is a newly published title in January this year, but has been largely appraised by many readers. Moreover, as a winner of the e-book publication project led by Br...
  • VOL.44 / 2022.03
[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

3rd Week, January 2022

Best Sellers   3rd Week, January 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.02.14   With the presidential election in March coming up, political and social books have been gaining much attention in Korean society since the first day of the new year. People’s heightened interest and expectations – or perhaps concerns – about the candidates seem to be reflected in the books. For example, Yoon Seok-Youl X File, which topped the bestsellers’ list of four major bookstores’ online markets, is a book that verifies candidate Yoon based on factual grounds. As a result, it has been at the center of readers’ attention, ranking first, even though the book is scheduled to be published in the third week of January. Also, Longing Doesn’t Happen to Anyone, an autobiography of former president Park Geun-Hye, and Goodbye, Lee Jae-Myung, a book about presidential candidate Lee Jae-Myung, joined the top 10 bestsellers.Meanwhile, the script bo...
  • VOL.43 / 2022.02
[TREND / TOPIC]

Current Status of Publications for Seniors in Korea

Topic   Current Status of Publications for Seniors in Korea   2021.12.06   Heightened interest in “publications for older readers” ahead of the post-aged society   The United Nations (UN) defines a society where people aged 65 and above account for more than 20% of the population as a "post-aged society." Based on this standard, Korea will be entering the post-aged society in 2025, four years from now, with the aged population accounting for 20.3% of the entire population. As of 2020, the proportion of citizens aged 65 and above was 15.7%. Still, agricultural regions with a higher percentage of the older population (Jeollanam-do, Gyeongsangbuk-do, Jeollabuk-do, and Gangwon-do) are already categorized as post-aged local societies. One of the reasons for Korea's rapid aging is the low birth rate, which is the lowest in the world.Compared to other major countries in the OECD, the relative poverty rate of Korea's aged population is high. According to the sta...
  • VOL.41 / 2021.12
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature – excellent grand prize winners – from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, ...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with ...
  • VOL.69 / 2024.04
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
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